Trade marks

Protective trademarks have been used since antiquity. The craftsmen used to mark their products with their own signs, in order for them to be associated with the specific quality of their craftsmanship. Today, these signs represent - in the form protective trademarks a substantial value of each global company. The CHIRANA trademarks help doctors, consumers, patients, and other interested parties in more than 30 countries to quickly attribute long tradition and quality to our products.

Our trademarks have had an important guarantee function since the 1950s, and they continue to ensure reliability and value of the original CHIRANA products. Many of today's customers of our company encountered CHIRANA brand as young children sitting in Chirana dental units. There is certainly no need to introduce our town of Stará Turá, which became the heart of the development and production of medical care technology for the whole of Czechoslovakia in the 1950s and 1960s. CHIRANA brand is very well known worldwide, and is traditionally associated with high quality health technology products from the town of Stará Turá since 1965. Our oldest and most famous international trademark CHIRANA has been registered with priority under No. 148028 (WIPO) since 1950

However, the CHIRANA trademarks are not only symbols of our long tradition, they also serve as an effective tool to prevent free-riding on our reputation. In past few years we have noticed several attempts of illegal use of the CHIRANA trademark by other bodies. The offenders have tried to weaken our exclusive branding rights, in the form of filing proposals for cancellation of our registered trademarks and by repeatedly filing trademark applications for similar or even identical trademarks. Some of our competitors (sales and production companies) even used CHIRANA trademark as a part of their company name, on their products, in their marketing presentations, on the Internet, etc. For this reason the controlling company M.O.C. as the owner of the trademarks decided to protect its rights through appropriate legal action as well as through litigation. No one would try to imitate a poor quality brand. Attempts on creating erroneous impression of being connected with our company and attempts to imitate us confirm the big value of the series of CHIRANA trademarks. For us, they most importantly represent a challenge to stop such attempts vigorously. We are pleased to see that our position of CHIRANA trademark owners was acknowledged also by the courts in Slovakia, France and Germany, where we have achieved important victories and have managed to prevent different companies from using our trademarks by means of unfair competition.

Our company has Chirana trademarks registered in the whole of Europe and in other countries as community trademarks CTM, national and international trademarks. The list of registered trademarks with the element of CHIRANA owned by our parent company, M.O.C., Ltd. is listed in the following overview:

Registration number

Reproduction of the protective trademark

Trademark territoriality

Date of filing/ Priority

Classes of goods and services

OZ 225019

CHIRANA Medicare

SK - national

9.5.2002

10, 35

OZ 225018

CHIRANA Medical

SK - national

12.4.2002

10, 35

OZ 177040

CHIRANA-PREMA

SK - national

24.5.1996

9, 10, 11, 17, 37, 42

OZ 184710

CHIRANA BALTIC

SK - national

9.4.1996

9, 10, 42

OZ 198404

CHIRANA

SK - national

24.10.1991

9, 10, 17, 37, 42

OZ 198403

CHIRANA

SK - national

24.10.1991

9, 10, 17, 37, 42

OZ 154552

Chirana - inox

SK - national

30.11.1960

10

OZ 184677

The traditional logo associated with Chirana brand (cloverleaf)

 

SK - national

29.01.1996

9, 10, 42

WIPO - 148028

CHIRANA

international

03.03.1950

9, 10, 11

WIPO - 444315

Chirana

international

22.10.1957

7, 9, 10, 11

WIPO - 148027

The traditional logo associated with Chirana brand (heart and cross)

international

03.03.1950

9, 10, 11

CTM - 003781441

CHIRANA

EU-community

01.05.2004

10, 35, 37

CTM - 008182636

Chirana AURA

EU-community

26.03.2009

10, 16, 35, 37, 44

CTM - 008182586

Chirana CHEESE

EU-community

26.03.2009

10, 16, 35, 37, 44

CTM - 008182586

CHIRANA

EU-community

04.03.2009

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 29, 30, 31, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45

The sole manufacturer of dental units, chairs and dental instruments in the world, entitled by our parent company, M.O.C. to label their products with the trademark CHIRANA is the CHIRANA Medical, Inc. company based in Stará Turá. In the field of dental technology the CHIRANA trademark is used exclusively for the following types of products from our current product portfolio:

  • SMILE including the combinations SMILE MINI, SMILE CLASSIC, SMILE SYMPATIC, SMILE CHARM, SMILE ELEGANT


  • CHIRANA CHEESE including the combinations CHIRANA CHEESE Exclusive, CHIRANA CHEESE E, CHIRANA CHEESE Effective, CHIRANA CHEESE L, CHIRANA CHEESE Lift, CHIRANA CHEESE Easy


  • CHIRANA MUSIC


  • CHIRANA SK1.01, CHIRANA SK1.08

The sole manufacturer of the respiratory and anaesthesia devices in the world, entitled by our parent company, M.O.C. to label their products with the CHIRANA trademark is the CHIRANA, Ltd. Company based in Stará Turá. In the field of anaesthesia and respiratory technology the CHIRANA trademark is used exclusively for the following products from our current product portfolio:

  • VENAR including the combinations VENAR MEDIA, VENAR MEDIA New, VENAR LIBERA, VENAR OMEGA, VENAR XENON


  • CHIRANA AURA including the combinations CHIRANA AURA BASIC, CHIRANA AURA PROFILUNGS


  • CHIROLOG SV including the combinations CHIROLOG SV ALFA, CHIROLOG SV BASIC, CHIROLOG SV PROFILUNGS


Please note, that other products of the range of dental, respiratory and anaesthesia technology, manufactured by other that the listed companies bearing CHIRANA trademarks, or referring to the CHIRANA brand, are using this trademark illegally. Such unfair competition practices and misguiding of customers has the character of unlawful action, which can lead to commencement of judicial proceedings and proceedings leading to compensation for direct and indirect damages arisen. Such behaviour may also constitute a criminal offence.

The use of the CHIRANA trademark in any presentation of the products or companies without the consent of the owner of the trademark is not in accordance with the law. We thereby kindly ask you to respect the rule of law referred to above.

Please, do not hesitate to contact us in case you are not sure about the originality of CHIRANA brand products or in the cases where you have noticed the use of CHIRANA trademarks by third parties, and you suspect their unlawful use. We will, however, first and foremost welcome your comments especially in case you simply like our brand CHIRANA and our products...

e-mail:    info@moc.sk           info@chirana.eu